It seems that digital sales may be on the rise, at least if the statistics from Take-Two are the beginning of a trend. As reported by Gamasutra, Take-Two has seen yet another increase in their yearly revenue. The parent company of Rockstar has seen this surge in revenue thanks in part to “in-game spending”,
The company reported $3.37 billion in net revenue for the year ending March 2021. This is a 9% increase compared to the year before. The vast majority of this, 87% in fact ($2.91 billion), was from digital sources. 62% of this revenue came from “recurrent consumer spending”. This includes the likes of season passes and microtransactions.
“Throughout the year, we enhanced our organization for the long term by broadening our portfolio of offerings, capitalizing on diverse business models, enhancing our infrastructure, and most importantly, investing in our creative talent,”Strauss Zelnick, Take-Two CEO
While this could be the beginning of a surge in digital sales or microtransactions it is important to consider the current situation. Throughout the year of March 2020 to March 2021, many people were experiencing lockdown. With people being on furlough, or even just having fewer shifts at work, many gamers would have found themselves with more time to play games.
Titles such as GTA Online, Red Dead Redemption Online, and NBA 2K20/21 could have contributed to this increase in revenue. There is also the fact that shops were closed and so gamers had no choice but to invest in digital gaming.
Did you find yourself with more time to game in the past year? If so, did you find yourself spending money on season passes or maybe even microtransactions? Let us know in the comments, or tweet us @games_bulletin!