It has been confirmed that the advertising standards agency in the UK are investigating the marketing of No Man’s Sky, specifically the games Steam page.
Fans have been complaining of being misled since the games launch last month, stating that screenshots and videos shown in the build-up to release and at E3 are not a true reflection of what No Man’s Sky actually is. Eurogamer have confirmed that the watchdogs are investigating and have contacted Hello Games and Valve.
The ASA have not confirmed any further details of the investigation but have acknowledged they have received a number of complaints about the game. One complainer posted the ASA’s responses on Reddit and it appears that the ASA are looking into a number of representation in the screens and videos on the games Steam page. The videos show animal and ship behavior that don’t appear to be included in the actual game and screenshots that misrepresent structures that can be found as well as the scale of animals found.
If the ASA find that No Man’s Sky’s advertising was misleading, it can force Hello Games and Steam to remove the shots and videos as well as any other marketing of the game.
How do you feel abut No Man’s Sky? Were you misled or was it what you expected? Let us know in the comments section below!