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EA Steps In To Defend Battlefront Sales

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EA have been forced to step in and defend the sale figures of Battlefront after US retailer GameStop claim the game underperformed. 

Earlier this week GameStop exec Tony Bartel told investors that a number of key games from November hadn’t hit the expected sales GameStop had expected. Other key games included Halo 5 and Assassin’s Creed Syndicate. 

Star Wars Battlefront was a hotly anticipated game, judging by the beta stats.
Star Wars Battlefront was a hotly anticipated game, judging by the beta stats.

But now EA’s Peter Moore has come forward to say that the company is still standing by it’s target of 13 million sales by March 2016. 

“[GameStop’s] comments were interesting and little bit of a surprise to us particularly as the CFO in the call then started to correct the COO [Bartel] as the call went on,” Moore explained. “So from our perspective I’m here to reaffirm our guidance of 13m units sold in for the fiscal year.

There is no weakness that is perceptible yet in the title and I want everybody understand that based on where we think this title is and based on the marketing beats ahead of us in particular the movie launch over the next two weeks we feel very comfortable we’re going to hit the guidance that we’ve given analysts, investors and Wall Street alike.”

But Bartel had a say on the matter as well. “We’re not going to quantify it in terms of actual numbers, but we had high expectations that diminished somewhat as it got closer and it failed to hit those lowered expectations.”

To me it just sounds as if Bartel was the victim of overehype .. .

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