Bluehole announced the formation of PUBG Corp., a subsidiary focused entirely on PlayerUnknown’s Battlegrounds.
The CEO of the newly formed PUBG Corp. is Chang Han Kim, who previously served as Bluehole’s Vice President and Executive Producer, also leading the game’s development. And Woonghee Cho, former CEO of Maui Games and Head of Business Development for Neowiz, is now PUBG Corp.’s Chief Operating Officer.
The new subsidiary is to be entirely focused on “the development and global business opportunities for PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG).”
“Given PLAYERUNKNOWN’S BATTLEGROUNDS global success, we want to ensure that we have the operational efficiency that is required to support the game globally,” said Chang Han Kim, CEO, PUBG Corp. “This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the esports sector and the growth of PUBG as a true global IP franchise.”
PUBG Corp. recently opened an office in the United States and plans to do the same in Europe and Japan as part of its international expansion to ensure the global nature of the game.
PUBG is available now on Steam Early Access. It launches as an Xbox One exclusive in late 2017 as part of the Xbox Game Preview, coming to the rest of the Xbox One family of devices in early 2018.