In an interview with Games Industry EA Studios boss Patrick Soderlund revealed that Bioware will be revealing, or at least ready to discuss, their new IP “in the not too distant future”. When asked if the new Star Wars movie Rogue One opening up the Star Wars lore gave EA more freedom, Soderlund replied:
“That’s great for us. We can go anywhere we want in that sense. But we’ve been very open about the fact that Bioware is working on a new IP, and we’ll get to talk about that in the not too distant future. We have other teams working on new IP as well. I think it’s about a balance, right? Making sure that we continue to push what great looks like for Battlefield or FIFA or Madden – or Star Wars, for that matter – while continuing to invest in something new.”
Soderlund went on to explain that he feels the industry is getting better at analysing what will work and what won’t work when it comes to the games that publishers make. Soderlund went on to tell Games Industry about a facility that was opened up for DICE in Stockholm. The facility allows DICE to bring consumers in and film their reactions to the games; levels of frustration, where they get stuck etc. Soderlund explained “We need to own the creative, we need to be the ones pushing where we’re headed.”
EA tend to get a lot of heat for their choice of including microtransactions in their games. Here’s the question though. Do you feel that EA are paving the way for the future of gaming? Let us know your thoughts in the comments below!